After dark, Shinjuku transforms into a neon-lit paradise of bright lights, delicious street food and plenty of entertainment options. Exploring the streets of Shinjuku at night is a must for any traveller to Tokyo. Shinjuku City also offers a vibrant shopping experience. Souvenir shops line the area as well as department stores, electronics stores and more. Visitors are also wowed by the smaller alleys, such as Omoide Yokocho (Memory Lane), which is famous for its hole-in-the-wall eateries and yakitori bars.